12 Cute And Affordable Swimsuits From Target

I make the same mistake every.single.year. I wait until it is blazing hot outside buy a swimsuit. The consequence: only things that are left are some horrid combination of ugly, expensive, matronly or porn star. OK so it’s not exactly the end of the world, but it’s not exactly my jam either. This year I am going to break out of old habits. I’m getting a suit this spring! Here are 12 of my favorite bathing suits–and guess what? they are all from Target.

Target Bathing Suit Roundup

The 12 cutest swimsuits on Target.com

Bathing Suit-Buying Pro Tips

Shop Online:
Go into a Target store and you are going to underwhelmed by their bathing suit offerings. It’s picked over and the styles that are available just aren’t that great (i.e. why they weren’t picked over too). It’s a whole other world when you jump online, however. There’s more selection, more styles, more colors. It’s a treasure trove of cuteness.
Buy Early:
To take advantage of the great prices and styles available you need to be prepared to buy early. That means maybe before you’ve got your beach body thing all figured out, or while you are still a pasty shade of white that makes rice jealous. Just go for it-everything else will fall into place–and you will have saved money and time by buying early.

Suit Your Body

If you’d rather have a root canal than go bathing suit shopping, I feel you. Bathing suits are about as exposed as westerners get in public. For those of us with any kind of body hangup—it’s just not a pleasant experience. Knowing what bathing suit styles work best with your body, however, helps. For example:
  • If you want to conceal fullness in the tummy, try one of the peplum tankinis (#1 & 3). Tuck the straps into the top of the suit and really show off those shoulders!
  • For a fuller bust consider a sweetheart neckline which helps draw they eye down away from the chest (see One Piece #4 and Tankini #4). Molded cups (as shown on One Piece #1) are great as they give extra support and coverage.
  • If your stomach just isn’t as toned as you’d like it to be, but it isn’t where you carry your weight, consider a One Piece bathing suit with a cut out (see One Piece #2). You get coverage in the stomach area and the cut out helps draw the eye to the smallest part of your body. Super flattering.
  • If you’ve got hips (that you aren’t enthusiastic about) resist the urge to cover them up with boy shorts (I’ve yet to see a pair that doesn’t give camel toe) or some kind of skirt (which will make you like like a 90 year old). I think the best way to “hide” your hips is to direct the eye to a different place. You can do that with a suit that has a really interesting neckline (see One Piece #3) or by highlighting your hip to waist ratio with a bikini.

Ok…happy bathing suit shopping babes!


  1. BBK March 30, 2017 / 3:20 am

    just ordered the scallop tankini top – so cute – thanks for the tip!

    • MercedesRWhite March 30, 2017 / 3:55 am

      YES!!! You and your new bathing suit are cordially invited to a lake party at my house. Date and time TBA 😉

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